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10 Best Quotes From "The Power of Habit: Why We Do What We Do in Life and Business" by Charles Duhigg


The Power of Habit: Why We Do What We Do in Life and Business 

In The Power of HabitPulitzer Prize–winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a whole new understanding of human nature and its potential. At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, being more productive, and achieving success is understanding how habits work. As Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.


  1. “When a habit emerges, the brain stops fully participating in decision making. It stops working so hard, or diverts focus to other tasks. So unless you deliberately fight a habit—unless you find new routines—the pattern will unfold automatically.”

  2. “Habits, scientists say, emerge because the brain is constantly looking for ways to save effort.”

  3. “This explains why habits are so powerful: They create neurological cravings.”

  4. “Willpower isn’t just a skill. It’s a muscle, like the muscles in your arms or legs, and it gets tired as it works harder, so there’s less power left over for other things.”

  5. “This is how willpower becomes a habit: by choosing a certain behavior ahead of time, and then following that routine when an inflection point arrives.”

  6. “Change might not be fast and it isn't always easy. But with time and effort, almost any habit can be reshaped.”

  7. “The Golden Rule of Habit Change: You can't extinguish a bad habit, you can only change it.”

  8. “Typically, people who exercise, start eating better and becoming more productive at work. They smoke less and show more patience with colleagues and family. They use their credit cards less frequently and say they feel less stressed. Exercise is a keystone habit that triggers widespread change.”

  9. “Champions don’t do extraordinary things. They do ordinary things, but they do them without thinking, too fast for the other team to react. They follow the habits they’ve learned.”

  10. “Companies aren’t families. They’re battlefields in a civil war.”